Gusella is a long-established luxury Milanese brand specializing in crafting children’s shoes, clothing and accessories. I was asked by the company to work on their new campaign, based on a fictional story written by brand. The goal was not only to illustrate for the story book, but create characters from the story, that would be loveable enough to be used as the mascot for Gusella’s casual clothing line.

After illustrating for the story book, characters were then further developed into prints for Gusella's FW'17 Casual Line, stuff toys, and patches.

*Lookbook photos courtesy of Gusella.