Po On Auto & Accessory Co
Logo and collateral done for Po On, an automobile accessories company founded in 1950s Hong Kong. Client was adamant on the logo reflecting the long history of the company. Therefore, the designs were strongly influenced by 1950s Hong Kong graphics. The texture of the initial hand sketches were kept, and we used old school paper packaging material for envelops. In the end, the client decided to use both logo options, one for vertical implementation, and the other for horizontal.